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    <title>Martell Rogers — Articles</title>
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    <description>Practical thinking on real estate investing, business growth, and leadership from Martell Rogers — building ventures, and people, that last.</description>
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    <lastBuildDate>Wed, 10 Jun 2026 12:00:00 GMT</lastBuildDate>
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      <title>Treat Every Family Presidential: The Value That Runs My Business</title>
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      <pubDate>Wed, 10 Jun 2026 12:00:00 GMT</pubDate>
      <category>Leadership &amp; Mindset</category>
      <dc:creator>Martell Rogers</dc:creator>
      <description>A simple standard has shaped every deal we’ve done at First Family Realty — and it costs us money on purpose. Here’s why people come before the next closing.</description>
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      <title>Underwriting a Deal When the Numbers Are Tight</title>
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      <pubDate>Thu, 28 May 2026 12:00:00 GMT</pubDate>
      <category>Real Estate Investing</category>
      <dc:creator>Martell Rogers</dc:creator>
      <description>Most deals don’t fail because the math was wrong. They fail because someone fell in love before they finished the analysis. A discipline for staying honest.</description>
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      <title>Systems Before Scale: What I Wish I’d Built First</title>
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      <pubDate>Tue, 12 May 2026 12:00:00 GMT</pubDate>
      <category>Business Growth &amp; Operations</category>
      <dc:creator>Martell Rogers</dc:creator>
      <description>Growth exposes whatever you didn’t systematize. The boring work of writing things down is the difference between a bigger business and a bigger mess.</description>
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      <title>The Discipline of Showing Up</title>
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      <pubDate>Thu, 30 Apr 2026 12:00:00 GMT</pubDate>
      <category>Leadership &amp; Mindset</category>
      <dc:creator>Martell Rogers</dc:creator>
      <description>Consistency is unglamorous and undefeated. On why the people who win quietly are usually just the ones who kept showing up when it stopped being exciting.</description>
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      <title>Mentorship Is a Two-Way Street</title>
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      <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
      <category>Community Impact</category>
      <dc:creator>Martell Rogers</dc:creator>
      <description>I went into a mentoring relationship sure I was the one with something to teach. I came out of it having learned more than I gave. A note on staying teachable.</description>
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